Only an agency that provides competent consultancy, creative concepts and consistently good delivery at a competitive price is a successful agency. But without any specialist knowledge and perfect team play agencies will not participate in the growth of the digital market. At the recently held “Nationaler IT Gipfel” by the German Federal Government, analysts once again hammered home the message, that the market for software-as-a-service products in the digital sector alone would grow from 430 million Euro to 11 billion Euro.
Source: Bundesministerium für Wirtschaft und Technologie (BMWi): Monitoring-Report, Deutschland Digital 2011
Design agencies can only subsist and survive against their competitors, if innovative heads link their knowledge and if rigid company structures will be supplemented with flexible expert networks like functionalaesthetics. The idea behind it is obvious: Together we can achieve more!