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	<title>functionalaesthetics &#187; web application</title>
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	<link>http://old.functionalaesthetics.eu</link>
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		<title>We start with mobile first. You should too.</title>
		<link>http://old.functionalaesthetics.eu/we-start-with-mobile-first/</link>
		<comments>http://old.functionalaesthetics.eu/we-start-with-mobile-first/#comments</comments>
		<pubDate>Thu, 19 Jul 2012 14:43:19 +0000</pubDate>
		<dc:creator><![CDATA[Lauren Manning]]></dc:creator>
				<category><![CDATA[personalities]]></category>
		<category><![CDATA[concept development]]></category>
		<category><![CDATA[design process]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[web application]]></category>

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		<description><![CDATA[Often the mobile experience for a web application or site is created after the desktop version is released. With a mobile first viewpoint, we start by loading the absolute bare essentials on the smaller platforms. This leads to a snappier experience that avoids unnecessary lag. The additional resources are loaded strictly on an as-neeeded basis [&#8230;]]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-866" title="mobile_first_02" src="http://old.functionalaesthetics.eu/wp-content/uploads/2012/07/mobile_first_02.png" alt="" width="785" height="530" /></p>
<p>Often the mobile experience for a web application or site is created after the desktop version is released.<br />
With a mobile first viewpoint, we start by loading the absolute bare essentials on the smaller platforms. This leads to a snappier experience that avoids unnecessary lag. The additional resources are loaded strictly on an as-neeeded basis to platforms that can handle them well.</p>
<p>“I think it’s now the joint project of all of us to make mobile the answer to pretty much everything”. <a href="http://www.pcmag.com/article2/0,2817,2359752,00.asp">Eric Schmidt</a></p>
<p><img class="alignnone size-full wp-image-867" title="mobile_first_01" src="http://old.functionalaesthetics.eu/wp-content/uploads/2012/07/mobile_first_01.png" alt="" width="785" height="530" /></p>
<p>Here are 3 reasons why web applications should be designed for mobile first:</p>
<p><strong>1. Mobile is fast-growing!<br />
</strong>- Heavy mobile data users are projected to triple to one billion by 2013. (<a href="http://www.morganstanley.com/institutional/techresearch/internet_ad_trends102009.html">source</a>)<br />
&#8211; Mobile internet adoption has outpaced desktop internet adoption by eight times. (<a href="http://www.morganstanley.com/institutional/techresearch/internet_ad_trends102009.html">source</a>)<br />
&#8211; Smartphone sales will surpass worldwide PC sales by the end of 2011 . (<a href="http://www.pcworld.com/article/171380/">source</a>)<br />
&#8211; Over half of Android and iPhone users spend more than 30 minutes per day using mobile applications. (<a href="http://venturebeat.com/2009/08/27/admob-finds-android-app-users-more-scarce-but-just-as-obsessed-as-iphone-app-users/">source</a>)</p>
<p><strong>2. Mobile forces to focus!</strong><br />
when a team designs mobile first, the end result is an experience focused on the key tasks users want to accomplish without the extraneous detours and general interface debris that litter today&#8217;s desktop-accessed Web sites. That&#8217;s good user experience and good for business.</p>
<p><strong>3. Mobile extends your capabilities!</strong><br />
Location information, multi-touch, device positioning, user generated content and more – Mobile application platforms are introducing more exciting capabilities</p>
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